Business Training Workshop Series

Start-Up Essentials

This series will take you through all of the tasks to prepare you to successfully start your business. You will write your business plan during the workshop so you emerge with a comprehensive business plan. The series is discounted to $229 for six workshops.

  • Business Basics
  • Business Plan 1: Laying the Groundwork
  • Business Plan 2: Establish Your Market Plan
  • Business Plan 3: Management & Operations
  • Business Plan 4: Financial Planning & Projections
  • Financing Your Business

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Evolve Your Business - Internet Marketing Series

This series of hands-on workshops is designed to give small business owners the tools needed to market their products and services in the digital age. We begin with a free session, “The Principles of Internet Marketing: What Others Don’t Know That You Should.” The following hands-on workshops ($139 each or $399 for the series) will get you setup and running properly on Facebook, LinkedIn, Twitter and end with a free session on Internet Marketing Analytics. Our goal is to make sure you are getting the most out of the platforms you are using to promote your business by insuring you not only understand how each platform works, but that they are set up properly and ready to work for you.

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Principles of Internet Marketing:
What Others Don’t Know that You Should (Free)

July 10, 2014 9:00 am – 12:00 pm

Social media…email…SEO. Today most businesses large and small are making use of some or all of these internet marketing tools as key elements of their marketing strategies. This fast-paced session will introduce you to what internet marketing really is in today’s digital world, explain why you should use it and show you how it works in your overall marketing scheme.

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Getting Started with Facebook Marketing ($139)

July 17, 2014 9:00 am – 12:00 pm

With 57% of American adults using Facebook – and the majority of them visiting the site every day – Facebook is the largest and most popular of the social media networks. It’s also the most multimedia friendly of the big three; members can easily post text, pictures, audio and video. Many small businesses are finding that leveraging the power of Facebook is a cost-effective way to market their products and services to both existing and prospective clients.

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Getting Started with LinkedIn Marketing ($139)

July 24, 2014 9:00 am – 12:00 pm

Today most business professionals understand that they “ought to” have a profile up on LinkedIn, the social media site designed to help professionals expand and utilize their networks. Some are aware that they can and should also create a separate company page on this site. Unfortunately, most people just put up a profile, “link up” to others and wonder what the big fuss is all about. They don’t understand how to actually use LinkedIn to grow their business! In this introductory course you will learn how to leverage LinkedIn to achieve measurable customer leads.

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Getting Started with Twitter Marketing ($139)

July 31, 2014 9:00 am – 12:00 pm

Many business owners wonder: What exactly is Twitter, and how can it help me grow my business? The answer is Twitter is an effective and efficient social media tool that can help you maximize your reach to prospective customers – for free. The secret to success is to understand the essential techniques that make people want to “follow” you, read your “tweets,” interact with your brand, and ultimately buy your products or services.

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Getting Started with Internet Marketing Analytics ($139)

August 7, 2014 9:00 am – 12:00 pm

You’ve launched your email newsletter. You’ve gotten started with Facebook, LinkedIn and Twitter. And you’re using search engine optimization techniques to drive more potential customers to your website and social media pages. Now what? How do you measure and evaluate it all to determine what’s working and what isn’t? You use email and social media analytics, useful tools that give you valuable insight that can help you improve your internet marketing campaigns over time.

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