Business Plan Sample

This is a business plan for a hypothetical business - Penelope's Pie Shop, a highly successful business in Encinitas, California.

The plan outlines how Penelope plans to leverage the successful Encinitas model to expand into three additional San Diego County locations. Funding this expansion will require outside financing of $500,000, consisting of $300,000 debt and $200,000 equity. In addition to selling pies from company-owned retail shops, Penelope’s will start distributing pies through specialty food stores in the San Diego area.