Digital Advertising in 2020 November 12, 2021, 9:00am PST November 12, 2021, 12:00pm PST
SCORE San Diego
8825 Aero Drive, Suite 102
San Diego, CA, 92123

Digital Advertising- What Happens When Your Posts Aren’t Enough?


Tips and techniques we’ll cover:

▪      With so many digital ad platforms, how to choose the right option for your business?

▪      Small budget? No problem. How to bid and budget for your online ad campaign - regardless of budget size?

▪      Basic ad creation and campaign setup- ad types, objectives, creative content, etc

▪      Video ads: How and Why to use video in your advertising campaigns

▪      Targeting: Single most critical factor to success. How to use audience targeting to laser-focus on your desired audience and reduce your ad budget

▪      Words matter- Great copywriting and Call-To-Action to make your ads convert

Data and Analytics: How to know what’s working- Ad data you should measure and adjust to ensure the best return on your ad dollar (ROI

Digital Advertising in 2020