Engaging Your Audience with Video August 11, 2022, 9:00am PDT August 11, 2022, 12:00pm PDT
Address:
SCORE San Diego - IN PERSON OR ON ZOOM
8825 Aero Drive, Suite 102
San Diego, CA, 92123

Using Video to Tell Stories and Engage Your Audience

Online video is no longer a luxury, your audience expects it. We are a video culture and your audience consumes more video, searches video, engages with video, and makes decisions based on video. Stories and videos do that more effectively than any other content, but you need to do it right.

  • Developing your video strategy- Type of videos, target audience, messaging, etc
  • Eliminating the video “fear factor”- We all get nervous on video, receive some simple tips to calm the nerves
  • Great essential equipment to start on a small budget- Viewers don’t need a Hollywood production, but you do need to get it right
  • Telling stories rather than making sales commercials - audiences know the difference
  • Scripting your videos for greatest impact and conversion- critical to keep you on-point and cover what your viewers want
  • Basic video optimization or SEO to increase the chances of your videos being discovered by your target audience. Nothing worse than great videos that no one sees
  • New trends in video - reels, stories, live streaming, stoppable videos, etc
  • How to use video in your marketing funnel (social media, email campaigns, website/landing pages, ads, etc)

This workshop will be held IN-PERSON AND ON ZOOM. Registration deadline is midnight the day before all events.

Presenter: Dan Harris is co-owner and operator of Profits Marketing Group, a San Diego digital marketing company. His specialties are helping local businesses to expand their online presence and attract new customers or patients via Video Marketing and Display Advertising. With over 15 years of experience in website optimization and video marketing, Dan’s primary focus is local businesses in healthcare and professional service industries. He enjoys working with motivated business owners teaching them how they can leverage digital marketing to grow their businesses. Dan completed his undergraduate and graduate level education and has over 20 years of experience working in the healthcare field.

Engaging Your Audience with Video