Why Paid Advertising Matters More in 2022 October 15, 2022, 9:00am PDT October 15, 2022, 12:00pm PDT
Address:
SCORE San Diego - IN PERSON OR ON ZOOM
8825 Aero Drive, Suite 102
San Diego, CA, 92123

Marketing Has Changed- Why Digital Advertising Matters More Than Ever?

As a business owner or entrepreneur, you know that your audience is online more than ever before. Unfortunately, the old days of being active on social media platforms don’t work like they used to. It now requires new strategies to reach, engage, and convert them into followers, fans, and customers. Digital advertising has now emerged as one of your most powerful potential weapons.

  • Social media has changed and now only 2-3% of your own followers see your content in their newsfeeds. Paid advertising dramatically increases those odds
  • Level the playing field- paid ads allow you to compete with competitors even while on a modest budget
  • Don’t just blast everyone- target your audiences specifically. Wouldn’t it be amazing to have your ads appear in front of people who not only live in your area, but specifically have interests in your service or product. It gets better- how about placing ads in front of online audiences who are already searching for you? Advertising allows you to do just that
  • Learn which platforms or channels are the best fit for your business, products, or services. Each channel has advantages and disadvantages, so knowing these will help you get the best ROI without wasting advertising budget
  • Stop guessing how well your marketing is working. Measure absolutely everything- data and analytics inside these paid advertising channels is simply amazing! You can literally track every step of the process and adjust on-the-go for best performance
  • It doesn’t take tens of thousands of dollars- Learn how to get started on even a very small budget
  • Learn a few advanced techniques or “hacks” that your competitors probably don’t know about and dramatically increase your marketing ROI 

This workshop will be held in-person and on Zoom. Registration deadline is midnight the day before all events.

Presenter: Dan Harris is co-owner and operator of Profits Marketing Group, a San Diego digital marketing company. His specialties are helping local businesses to expand their online presence and attract new customers or patients via Video Marketing and Display Advertising. With over 15 years of experience in website optimization and video marketing, Dan’s primary focus is local businesses in healthcare and professional service industries. He enjoys working with motivated business owners teaching them how they can leverage digital marketing to grow their businesses. Dan completed his undergraduate and graduate level education and has over 20 years of experience working in the healthcare field.

Key Topics

Why Paid Advertising Matters More in 2022