How I can help you

Finance professional of 9 years, starting my career in the UK with Mars Confectionary working on growing brands such as M Ms and Snickers. I have worked on global expansion and am currently the Finance Director for KIND International, covering the North America Region. My expertise is in building a holistic business model and proposition to scale, currently in the FMCG category. I also lead our internal wellness programs and broader KIND movement through creation/co-creation of initiatives such as KIND Wellness Week (internal) or #21DAYSKIND (external). My goal is to make the world a healthier and happier place, with the overall goal of KIND to become the worlds leading health and wellness platform, I am fortunate to work for an organization that shares my values and mission in life. Outside of work I strive to share my knowledge on health and wellness, I am a qualified fitness and yoga instructor and spend a lot of my time travelling and exploring new places. I’m new to San Diego (originally from Scotland) so for me this has come in the form of lots of hikes, surfing (“trying to”) and road trips to national parks. What can I help with? Overall reviewing of a business plan or proposition, helping clients to stress test some assumptions they have made or helping inform their short to long term strategy. Who can I help? My experience is in Consumer Goods, but I have worked with businesses on strategy in the service industry and my skills are transferable, so really any business in need of reviewing a holistic plan. I have a strong passion for driving wellness, sustainability and societal issues and specifically would love to see those making the world a healthier happier place grow and succeed

Areas of Expertise

  • Accounting & Cash Flow
  • Business Plans / Startup Assistance
  • Operations
  • Product Development & Manufacturing

Industry Experience

  • Manufacturing
  • Professional, Scientific, & Technical Services

Danielle Cullen

Communication Methods

  • In Person
  • Phone
  • Video